BERNINA 990Â Club WebinarsÂ
with Connie Fanders
Dealer-Driven | Customer-Focused | Sales-ReadyÂ
Download the Details >
Live & Exclusive
Join Connie Fanders each month for the BERNINA 990 Club live webinars that go beyond the basics and take a deeper dive into BERNINA 990 features and functions.
Use the webinars as the foundation for a monthly BERNINA 990 Club or welcome back your Virtual Sales Event attendees to continue the conversation, nurture their excitement, and help close the sale on the BERNINA 990.
The BERNINA 990Â Club WebinarsÂ
with Connie Fanders
Register for a single BERNINA 990 Club Webinar or choose the BERNINA 990 Club Bundle to secure all quarterly webinar dates at once.
Custom Quilt Labels
$299 - Add to CartEdge-to-Edge Quilting
$299 - Add to CartPinpoint Placement Pro Tips
$229 - Add to CartPerfectly Personalized: Lettering on the B 990
$299 - Add to CartRow by Row, Let's Sew Designer Stitch Recipes
$299 - Add to CartDealer-Driven
You're in the driver’s seat
You control the audience, the pricing, and the sales strategy. Connie provides the content—you create the customer experience in your store.
Run it your way: host a simple watch‑and‑learn session or set up machines and guide customers through the techniques using the student handout.
Take Me To Dates & Pricing >
Format | Timing | Pricing
Format: Live Lecture/demo formatÂ
Length: 1 hour with Q&A time built into every session
Presented by: Connie Fanders
Live + Recorded Access:Â
-
The webinar is presented live on the 4th Tuesday of each month
-
 Attendees can ask questions during the live session
-
 The Live Webinar link is for your store only and cannot be shared. One computer per store may join the live session.
-
Live Webinar Time: Depending on your time zone, the live session runs at:
- 10:00 AM - 11:00 PM PT (Pacific)
- 11:00 AM - 12:00 PM MT (Mountain)
- 12:00 PM - 1:00 PM CT (Central)
- 1:00 PM - 2:00 PM ET (Eastern)
- A recording is available the next day and remains accessible for 7 days
-
Recordings cannot be downloaded or shared
-
 Attendees must come to your store to watch the replay, bringing your best customers back in every month
Dealer Fee: $229 per webinar, per store location
What to Charge Attendees: Dealer’s choice — recommended minimum of $25 per webinar
Go to Upcoming B 990 Club Details >Learn More About Hosting A
BERNINA 990 Club with Connie Fanders
Watch the BERNINA 990 Club Information Video and get a clear look at how each club webinar works, what’s included, and how it supports B 990 sales and your current B 990 owners.
Dates & PricingÂ
Register for a single BERNINA 990 Club Webinar or choose the BERNINA 990 Club Bundle to secure all quarterly webinar dates at once. The Bundle locks in the lowest price and guarantees your store has every session on the calendar for the entire quarter. Hosting a webinar each month creates a reliable, consistent touchpoint that keeps your B 990 leads engaged and your B 990 owners inspired.
What You'll Receive
Once registered, you will receive an email with a Dropbox link to the following information
01.
Webinar Information
Includes the features and technique covered, product list, webinar description and more.
02.
Student Handout
Print for your attendees to follow along step-by-step and to check off products they want to purchase as they are covered. Handout available 30 days prior to Club date.
03.
Project Images
To create your own flier, bag stuffer or for social media.
04.
Headshot & Bio
Connie's headshot and bio for marketing purposes.
Q3 July - September Club Topics
Decorative Stitch Quilting
July 28, 2026
Why settle for a simple straight stitch when your quilting can echo the personality of your fabric? In this creativity‑driven session, you’ll learn how to turn decorative stitches into beautiful quilting stitches on the BERNINA 990. Using a playful polka‑dot print as inspiration, we’ll combine stitches to create a custom quilting stitch that adds both texture and visual interest.Â
What We’ll show:
- A deep dive into essential Combi Mode functions — Move, Tie‑Off, and Thread Cut
- How the BERNINA Camera helps to precisely Align Stitches to the fabric
- Using View toolbar to Zoom In and activate the Grid for Visual Guides
This technique lets you quilt and embellish in a single pass—perfect for projects that deserve a little extra charm.
Custom Quilt LabelsÂ
August 25, 2026
Give your quilts the signature finish they deserve. In this B 990 webinar, you’ll learn how to design personalized quilt labels right in Sewing Mode on the BERNINA 990.Â
What You’ll Learn:
- Explore the Cross Stitch and Banner decorative stitch folders
- Use Combi Mode to Build Words and Stitch Pattern CombinationsÂ
- Resize Stitch Pattern Rows using the Jumbo Stitch Function, to Align Perfectly with the Lettering
- Discover how the Triple Stitch Function Makes Stitch Patterns and Words Stand Out
- Customizing Sewing Settings for efficiency, accuracy, and a polished, professional finish
This webinar is ideal for anyone who wants to add a meaningful, creative touch to their quilts while exploring some of the B 990’s most powerful sewing features.
Edge-to-Edge QuiltingÂ
September 22, 2026
Create quilts that look like they’ve been stitched in one magical sweep! In this webinar you’ll master the art of Edge-to-Edge Quilting In-the-Hoop on the BERNINA 990.Â
You’ll Learn How To:
- Choose Edge-to-Edge Designs
- Calculate Design Repeats
- Accurately Mark the Placement Lines
- Use B 990 Editing Functions to Easily Edit the Design
- Align & Position Edge-to-Edge Designs using Free Point Placement
- Embroidery & Quilt Settings on B 990 for Computerized Quilting In-the-HoopÂ
- Re-hoop with Ease
After seeing this webinar, your quilts will look like they were professionally quilted—because they were.Â
Q4Â October -Â December Club Topics
Pinpoint Placement Pro Tips
October 27, 2026
Pinpoint Placement is one of the most precise and intuitive placement tools on the BERNINA 990, making embroidery and quilting placement easier—and more accurate—than ever. Join Connie and we’ll break down each placement method, explore when and why to use it, and show how to choose the right method for your project.Â
What You’ll Learn:
- Grid Placement:Â How it works and when this reliable method gives you the best results
- Four‑Point Placement: When to Morph a Design—and when not to. How to use Four-Point Placement with embroidery designs
- Free-Point Placement: Discover when you would use this flexible placement method over Grid Placement and why
Whether you’re aligning a single design, lettering or positioning a design across a quilt block, you’ll gain the confidence to place every stitch exactly where it belongs.
Perfectly Personalized: Lettering on the B 990
 November 24, 2026
Whether you're personalizing a gift, crafting a quilt label, or designing decorative text for a special project, this webinar will help you discover what Lettering on the B 990 has to offer.
You’ll learn how to:
- Edit Text quickly
- Change Fonts to align with your project style
- Utilize Transform tools to shape your lettering
- Perfectly Adjust Spacing between letters and lines, as well as move each letter individually
Then we go deeper. Much deeper.
You’ll take a guided tour through the Styling Tools that make the B 990 truly exceptional. Learn:
- How Stitch Density affects coverageÂ
- When to adjust Pull CompensationÂ
- How Satin Value changes the set value of satin stitches into step stitches
By the end, you'll be able to create perfectly polished, personalized lettering.
Row by Row, Let's Sew Designer Stitch Recipes
 December 22, 2026
Discover how to turn the BERNINA 990’s decorative stitches into Designer Stitch Recipes that add a designer touch to your projects.Â
Learn how to:
- Choose Stitches that work well together
- Edit stitches using tools like Distort, Long Stitch and Jumbo Stitch
- Prepare your foundation fabric
- Select the best presser foot
- Align your rows for perfect, consistent resultsÂ
And, last but not least, you’ll see how to:
- Save your Stitch Recipe rows
- Open the Stitch Recipe Rows in Embroidery Mode
- Stitch your recipe with the precision that only embroidery can deliver.
By the end of this session, you’ll know how to design, edit, align, save, and embroider your own custom stitch recipes—unlocking a whole new level of creativity on your BERNINA 990.
Due to the fourth Tuesday of the month occurring just two days before Christmas for the live webinar, the recording will remain accessible until January 6. This allows you the flexibility to schedule your club meeting at a time that suits you best.
The Process
Â
01.
Register
Click on "Register" and submit payment for the desired BERNINA 990 Club topic and date.Â
02.
Check Email
An email will be sent with a link to the Dropbox folder with the BERNINA 990 Club webinar information.Â
03.
Meeting Link
One day prior and one an hour before the webinar you'll receive reminder emails - each containing your unique join link. The link cannot be shared.
04.
Log In
When it's time for the BERNINA 990 Club webinar, click the link in your reminder email and you'll be taken straight into the webinar. When logged in, Rename your image to your store name. Enter your store name in the way you would like it announced. Each store location can have one computer/person logged into the webinar.
05.
Start the Event
Connie Fanders will open the BERNINA 990 Club webinar 1 hour prior to the start of the webinar to allow for you to get set-up and answer questions. During the webinar, use the chat to share positive attendee responses and enter questions from your attendees.
06.
The Next Day
A recording of the webinar is available the next day and remains accessible for 7 days. Recordings cannot be downloaded or shared. Attendees must come to your store to watch the replay, bringing your best customers back in every month.
FAQs
Will a recording be available after the Virtual Sales Event or Webinar?
Can I share the Zoom link with my customers so they can watch from home?
Can I share the Zoom link with one of my store locations?
Still don't have the answers you were looking for? Feel free to contact me [email protected]
Hi, I'm Connie!
Your host for the BERNINA Virtual Sales Events and BERNINA 990 Club Webinars
I’ve spent my entire career in the sewing industry—as a BERNINA Dealer and later in roles at BERNINA of America including District Sales Manager, Director of Education and Training, and Manager of Embroidery Products. I also contributed to the development and tested the BERNINA 990 prior to its launch.
Today, I teach nationwide and share online education through Stitchmaker.live, helping makers get the most from their BERNINA machines. I’m truly excited about offering these Virtual Sales Events and BERNINA 990 Club Webinars and can’t wait to help you spark enthusiasm—and BERNINA 990 sales—in your store. I look forward to coming to your store virtually.