Host a B 990 Virtual Sales Event in Your Store
These exclusive virtual events that focus on the BERNINA 990, are designed to bring customers—brand‑new stitchers, seasoned makers, BERNINA owners, and future BERNINA owners—into your store to be inspired, learn, and get excited about what’s possible on the B 990.
Each event highlights sewing, quilting, or embroidery tips and techniques while showcasing the unmatched capabilities of the BERNINA 990.Â
By seeing the B 990 in action, customers gain a clear understanding of its benefits, its precision, and its creative power—sparking genuine interest in owning one.
Upcoming B 990 Virtual Sales Events
B 990 Virtual Quilting Event
$399 - Add to CartB 990 Virtual Quilting Event
$399 - Add to CartNEW! B 990 Virtual Embroidery Event
$399 - Add to CartNEW! B 990 Virtual Embroidery Event
$399 - Add to CartB 990 Virtual Quilting Event
$399 - Add to Cart
Live & Exclusive
These live, unrecorded virtual sales events, presented by Connie Fanders, are available only at participating BERNINA dealerships. The only way for customers to experience them is by attending in your store.
Format | Timing | Pricing
Format:Â Live Lecture/demo formatÂ
Offered Monthly: Host every month and invite a different target group to keep your B 990 pipeline active.
Length: 3 - 3.5 hours with Q&A time built in
Presented by: Connie Fanders
Agenda: Each event has 3 sessions and 2 scheduled breaks
Event Time: Depending on your time zone, the live session runs at:
- 10:00 AM - 1:00 PM PT (Pacific)
- 11:00 AM - 2:00 PM MT (Mountain)
- 12:00 PM - 3:00 PM CT (Central)
- 1:00 PM - 4:00 PM ET (Eastern)
Event Link: Emailed one day prior to the event. It is for your store only and cannot be shared. One device per store may join the live session.
Event Fee: $399 per store location
I'm Ready to Sign Up - Take Me to Dates & Pricing >Who to Invite
Target groups can be small (2-10 attendees) or large (10+ attendees) and can include:
- B 990 Leads
- Current B 880, B 830, B 790, B 780 and B 770 owners
- Current TOL owners of other brands
- Current B 990 owners
- All BERNINA owners
No matter who attends, there’s something for everyone to learn—while naturally sparking interest in owning a BERNINA 990.
Learn More About Hosting
B 990 Virtual Sales Events
Watch the Event Information Video to understand the format, flow, and key details for hosting a successful event.
B 990 Virtual Sales Event Dates & PricingÂ
Scheduling an event every month builds a consistent monthly touchpoint for your B 990 leads and grows your B 990 pipeline all year long.
What You'll Receive
Once registered, you will receive an email with a Dropbox link to the following information
01.
Event Set-up Info Video and Document
Includes the detailed agenda, room set-up, product list, what is covered in the sessions, how to log into the event and more.
02.
Event Flier & Project Images
A pdf printable flier to use in-store or as a bag stuffer. Project images to create your own flier or for social media.
03.
Student Handout
Print for your attendees to follow along step-by-step and check off products they want to purchase as they are covered.
04.
Social Media Video
Short video to post showing the event highlights.
05.
Demo Info
Step-by-step instructions for the demo shown during the break.
06.
Headshot & Bio
Connie's headshot and bio for marketing purposes.
B 990 Virtual Quilting EventÂ
Discover the content in each of the 3 sessions
Session 1:Â Quilt StitchesÂ
- Discover the Quilt Stitches built into the B 990
- Learn efficient chain piecing using Sewing Settings and Edit Functions
- Identify the best quilt stitches for Stitch-in-the-Ditch Quilting
- Master appliqué techniques with On-board Tutorials, Sewing Settings and appliqué stitches
- See how the Pinpoint Laser and BERNINA Camera technology simplify and perfect appliqué placement
Why consumers love it: This session shows how the B 990 helps you piece, quilt and appliqué faster, efficiently, and perfectly.
Session 2:Â Â Computerized Quilting in the Hoop
- Understand the difference between .bqm and .exp format designs
- See the best Hoop Options for Computerized Quilting In-the-Hoop
- Discover Pinpoint Placement for accurate block and border placement
- Create quilted backgrounds using Jumbo StitchesÂ
- Learn the benefits of WiFi ConnectivityÂ
Why consumers love it: This session highlights how the B 990 brings longarm‑style precision to your embroidery hoop, making precision quilting accessible to everyone.
Session 3: Creative Quilting
- Explore using decorative stitches for quilting and use Combi Mode for creating one of a kind machine quilting stitches
- Be inspired by decorative stitch patterns and learn to create stitch recipes for unique quilted projects
- Learn about free-motion quilting and the benefits of the BERNINA Integrated Stitch Regulator (BISR)
- Bonus: Personalizing with Lettering!
Why consumers love it: This session shows how the B 990 expands your creative possibilities—letting you design, quilt, and personalize like a pro.
NEW! B 990 Virtual Embroidery Event
Offered in October and November 2026!
Session 1:Â Â Customizable Lettering
-
Explore beautiful built‑in fonts and see how easy it is to resize, re-shape and perfect every letter for professional‑looking projects
-
Make quilt labels, monograms, and personalized gifts that look boutique‑quality
Why consumers love it: This session shows how the B 990 easily turns everyday projects into personalized keepsakes — with professional results.
Session 2:Â Pinpoint Placement
- Understand how Pinpoint Placement ensures perfect embroidery alignment every time
- Learn when Grid Placement is the best choice for placing a design
- Explore Four‑Point Placement for positioning quilt blocks with ease
Why consumers love it: Perfect placement is one of the top frustrations in embroidery — this session shows how the B 990 solves design placement on any project.
Session 3:Â Colorizing Designs
- Colorize designs to match your fabric, décor, or personal style
- Use Color Wheel to instantly visualize fresh color combinations
- Match colors to the thread brands you already own — no need to buy new supplies
Why consumers love it: This session shows how the B 990 makes color coordination effortless, helping every project look beautifully pulled together
The Process
Â
01.
Register
Choose your desired date(s), click Register, and follow the prompts to submit payment.
02.
Check Email
An email will be sent with a link to the Dropbox folder with the virtual sales event information.Â
03.
Meeting Link
One day prior and one hour before the virtual sales event you'll receive reminder emails - each containing your unique join link. The link cannot be shared.
04.
Log In
When it's time for the virtual sales event, click the link in your reminder email and you'll be taken straight into the event. When logged in, rename your image to your store name. Enter your store name in the way you would like it announced. Each store location can have one computer/person logged into the webinar.
05.
Start the Event
Connie will open the zoom meeting 1 hour prior to the start of the event to allow for you to get set-up and answer questions. During the event, use the chat to share positive attendee responses and enter questions from your attendees.
What Attendees Are SayingÂ
During the event, we use Interactive Polls to capture feedback, keep attendees involved, and highlight key features. In the comments, here’s what they’re saying…
Session 1Â Comments
 "I keep forgetting that I have a camera! Nice way to use it in applique"
"Loved to see the applique information"Â
"Great education for all users of any Bernina"
Session 2 Comments
"Having fun. Thank You!"
"Wonderful info!
"Love every feature that is listed!"
"Have so many things you can do. I need to get busy."
Session 3 Comments
"I learned so much! Thanks"
"Love Combi Mode!"
"By the way, I love that my 990 comes with a printed manual. Awesome!"
"Great tutorials. Thanks!!"
FAQs
Will a recording be available after the Virtual Sales Event or Webinar?
Can I share the Zoom link with my customers so they can watch from home?
Can I share the Zoom link with one of my store locations?
Still don't have the answers you were looking for? Feel free to contact me [email protected]
Hi, I'm Connie!
Your host for the BERNINA Virtual Sales Events and Webinars
I’ve spent my entire career in the sewing industry—as a BERNINA Dealer and later in roles at BERNINA of America including District Sales Manager, Director of Education and Training, and Manager of Embroidery Products. I also contributed to the development and tested the BERNINA 990 prior to its launch.
Today, I teach nationwide and share online education through Stitchmaker.live, helping makers get the most from their BERNINA machines. I’m truly excited about offering these Virtual Sales Events and Webinars and can’t wait to help you spark enthusiasm—and B 990 sales—in your store. I look forward to coming to your store virtually.
