BERNINA Dealer Hub
Exclusively for BERNINA Dealers from Stitch Maker
B 990 Virtual Quilting Event Dates & Pricing
B 990 Virtual Embroidery Event Pricing and Dates
Upcoming Webinar OptionsÂ
Check back often for newly added webinars
Intro to In-the-Hoop Quilting on the B 990Â
Turn your embroidery machine into a quilting powerhouse! Whether you're just curious or ready to dive into Computerized Quilting In-the-Hoop using your BERNINA 990, this webinar will get you started in the right direction.
We will discuss:
- Thread, Needles, Tension
- .BQM vs .EXP Design Formats
- Basting Tips & Options
- Hoop Options for Quilting-in-the-Hoop
- Hooping & Re-hooping Quilts
Kickstart your Quilting-in-the-Hoop journey on the B 990 and discover what it takes to achieve polished, professional quilting results.
Date: July 28, 2026
Registration Fee: $199 per store locationÂ
Edge-to-Edge Quilting on the B 990Â
Create quilts that look like they’ve been stitched in one magical sweep! In this webinar you’ll master the art of edge-to-edge quilting In-the-Hoop on the BERNINA 990.Â
You’ll Learn How To:
- Choose Edge-to-Edge Designs
- Calculate Design Repeats
- Accurately Mark the Placement Lines
- Easily Edit the Design with the B 990 Editing Functions
- Align & Position Edge-to-Edge Designs using Pinpoint Placement
- Re-hoop with Ease
After taking this class, your quilts will look like they were professionally quilted—because they were.Â
Date:Â August 25, 2026
Registration Fee:Â $199Â per store location
Creating Stitch Recipes on the B 990
The BERNINA 990's stitch library is bursting with creative potential—this webinar shows you how to unlock it. Learn to build “stitch recipes,” custom combinations of stitch pattern rows that add flair to projects, decorative borders and trim. If you're aiming to learn the fundamentals of Stitch Recipe creation, use your machine features, and explore your decorative stitch patterns, this webinar is for you.
We will cover:
- Choosing Recipe-Ready Stitches
- Essential Presser Feet
- Fabric Prep
- Machine Settings & Functions
- Pro Stitching Tips
- Bonus: Learn to make your own Stitch BookÂ
Get started using your decorative stitch patterns!
Date: September 22, 2026
Registration Fee:Â $199Â per store location
Custom Quilt Labels on the B 990Â
Give your quilts the signature finish they deserve. In this creativity‑packed webinar, you’ll learn how to design personalized quilt labels right in Sewing Mode on the BERNINA 990.Â
What You’ll Learn:
- How to use Combi Mode to build words and stitch pattern combinationsÂ
- How to resize decorative stitch rows using the Jumbo Stitch Function, so they align perfectly with your lettering
- Discover how the Triple Stitch Function makes your stitches and words stand out
- How to select and size tapering stitches to frame and finish your custom label
This webinar is ideal for anyone who wants to add a meaningful, creative touch to their quilts while exploring some of the B 990’s most powerful sewing features.
Date:Â October 27, 2026
Registration Fee:Â $199Â per store location
FAQs
Can I share the Zoom link with my customers so they can watch from home?
Can I share the Zoom link with one of my store locations?
Can my store register for multiple Virtual Sales Events and Webinars?
Will a recording be available after the Virtual Sales Event or Webinar?
Still don't have the answers you were looking for? Feel free to contact me [email protected]
Hi, I'm Connie!
Your host for the BERNINA Virtual Sales Events and Webinars
I’ve spent my entire career in the sewing industry—as a BERNINA Dealer and later in roles at BERNINA of America including District Sales Manager, Director of Education and Training, and Manager of Embroidery Products. I also contributed to the development and tested the BERNINA 990 prior to its launch.
Today, I teach nationwide and share online education through Stitchmaker.live, helping makers get the most from their BERNINA machines. I’m truly excited about these virtual sales events and can’t wait to help you spark enthusiasm—and B 990 sales—in your store. I look forward to coming to your store virtually.
Become a Stitch Maker Affiliate
The Stitch Maker Affiliate Program gives BERNINA Dealers a way to bring high‑quality Stitch Maker education right into their stores—plus a built‑in way to earn extra revenue.
Teach More.
Earn More.
Stress Less.
Become an Affiliate
It’s a simple, seamless way to expand your class offerings, boost customer engagement, and generate ongoing income—all while giving your stitchers polished, confidence‑building education they’ll love.
Signing up is easy and free, just click the link below:
https://www.stitchmaker.live/affiliate_users/sign_up
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Affiliate Benefits
Becoming a Stitch Maker Affiliate gives BERNINA Dealers permission to bring Stitch Maker education directly into their stores as hands‑on classes, workshops, demos, or mini‑classes.
As an Affiliate Dealer, You Are Authorized To:
- Use Stitch Maker Class videos as the foundation for your in‑store classes
- Offer Design Shop Exercises as in‑store demos, workshops, or mini‑classes
As an Affiliate Dealer, You Will:
- Receive a unique affiliate coupon code to give your customers a 10% discount when they purchase the Stitch Maker Class or Design Shop Exercise you’re teaching
- Earn a 10% commission every time a customer uses your coupon code to purchase a Stitch Maker Class or Design Shop Exercise
How it Works
Your store purchases a Stitch Maker Class or Design Shop Exercise to use as the foundation for a hands‑on class or mini‑class in your store. Each Stitch Maker class includes step‑by‑step video lessons, making it easy for students to stitch out the exercises right in your classroom.
Your In‑Store Process
- Offer the Stitch Maker Class or Design Shop Exercise as a hands‑on class or mini class
- Set your own class fee — you decide what to charge your customers
- Customers register with you to attend the in‑store class
- Once registered, give them your unique affiliate coupon code
- They visit StitchMaker.live to purchase the class or exercise
- At checkout, they create their Stitch Maker account (if they don't already have one) and enter your affiliate coupon code. By entering your coupon code, they receive a 10% discount, and your store receives a 10% commission
Instant Access for Your Customers
The class is added instantly to your customer’s My Library on StitchMaker.live, so they can review the content ahead of and after the hands-on class.
They keep access for 2 years, with unlimited viewing and review.
Your Earnings
You earn a 10% commission on every Stitch Maker purchase made with your coupon code — on top of the class fee you charge in your store. You can verify each purchase and commission in your Stitch Maker Affiliate Portal.
And It Gets Even Better
Your customers can continue using your unique affiliate coupon code for any additional Stitch Maker purchases, and you’ll earn 10% commission and they receive a 10% discount every time.
A true win‑win for your store and Stitch Maker.
Signing up is easy and free, just click the link below:
https://www.stitchmaker.live/affiliate_users/sign_up
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Affiliate Sign Up InfoÂ
When selecting the sign-up link the Stitch Maker Affiliate sign-up form will open
Enter the following information in the sections:
Name:Â Enter your Store Name
Email: Enter the email address you use to enter the BERNINA Dealer Hub
Password: Enter a password for the Affiliate Program
PayPal Email: Enter the email address associated with your PayPal account.
- Note: The Stitch Maker website platform uses PayPal to payout commissions. Therefore, you will need a PayPal account to receive commission.Â
After You Sign-Up
You’ll get a welcome email with your link to the Stitch Maker Affiliate Portal—your hub for tracking coupon code use, confirming class purchases, and monitoring commissions. Your unique coupon code will also be available inside the Portal. Be sure to keep the welcome email handy, as you’ll use that link each time you access the Portal.
That’s it—you’re officially a Stitch Maker Affiliate!
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