BERNINA Dealer Hub
Exclusively for BERNINA Dealers from Connie Fanders and Amanda Murphy
 Choose a program to explore or scroll for more details.
Welcome to the BERNINA Dealer Hub
Your all‑in‑one destination for ready‑to‑teach and ready‑to‑sell education
The BERNINA Dealer Hub—created by Connie Fanders and Amanda Murphy—is your exclusive portal for registering your store for these in‑store virtual programs.
Explore the opportunities to see how the Hub supports your store, your customers, and your long‑term success.
BERNINA 990 Club Webinars with Connie Fanders
Monthly B 990 webinars that take a deeper dive into the machine’s features. Ideal for a recurring BERNINA 990 Club or as a follow‑up for attendees who didn’t purchase during a B 990 Virtual Sales Event.
Go to BERNINA 990 Club WebinarsBERNINA 990Â Virtual Sales Events with Connie Fanders
Sales events that showcase the BERNINA 990 in a way that helps customers understand its benefits—and sparks genuine interest in owning one.
Go to BERNINA 990 Virtual Sales EventsAmanda Murphy BERNINA Q Series Virtual Sales Events
Designed for quilters who are curious about longarm quilting as well as current domestic machine owners.
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Learn MoreAmanda Murphy Rulerwork and Free-Motion Club
Coming in 2027, these dealer-exclusive live webinars focus on helping quilters master rulerwork and free-motion quilting techniques using the BENRINA Q Series and BERNINA domestic machines.
Learn More