BERNINA Dealer Hub
Exclusively for BERNINA Dealers from Stitch Maker
Thank You!
For requesting access to the Stitch Maker BERNINA Hub
Your registration has been received and once your access is activated you will be notified via email. Allow 1-2 days for activation.
In the Stitch Maker BERNINA Dealer Hub you can register for exclusive in‑store Virtual Sales Events and Webinars hosted by Connie, as well as joining our Affiliate Program—where you can earn commissions while using our ready‑to‑teach Stitch Maker classes and Design Shop project instructions.
See below for educational and sales opportunities that are available in the Stitch Maker BERNINA Dealer Hub.
B 990 Virtual Sales Events
Exclusive| Inspiring | Sparks the need for a B 990
These exclusive virtual events can only be viewed in BERNINA Dealers stores and are designed to bring customers—whether they’re brand‑new stitchers or seasoned makers—BERNINA owners or non-BERNINA owners—into your store to be inspired and learn. Each event showcases sewing, quilting, or embroidery tips and techniques while highlighting the unmatched capabilities of the BERNINA 990. The events showcase the BERNINA 990 in a way that helps customers understand its benefits—and sparks genuine interest in owning one.
B 990 Virtual Sales Event Options
B 990 Virtual Quilting Event
Session 1: Quilt Stitches
- Discover the quilt stitches built into the B 990
- Learn efficient chain piecing using sewing settings and editing functions
- Identify the best quilt stitches for stitch-in-the-ditch quilting
- Master appliqué techniques with on-board tutorials, machine settings and appliqué stitches
- See how the Pinpoint Laser and BERNINA Camera technology simplify and perfect appliqué placement
Session 2: Computerized Quilting in the Hoop
- Understand the difference between .bqm and .exp format designs
- Hoops best for computerized quilting
- Discover B 990 features for accurate block and border placement
- Create quilted backgrounds using Jumbo Stitches
- The benefits of WiFi connectivity
Session 3: Creative Quilting
- Explore decorative stitches for quilting and use Combi Mode for creating one of a kind machine quilting stitches
- Be inspired by decorative stitch patterns and learn to create stitch recipes for unique quilted projects
- Learn about free-motion quilting and the benefits of the BERNINA Integrated Stitch Regulator (BISR)
- Bonus: Personalizing with Lettering!
B 990 Virtual Embroidery Event
Session 1: Customizable Lettering
- Discover the built-in fonts and the re-sizing capabilities
- Re-shape, re-size and customize letters
- Monograms, Quilt Labels and more
- Shape Designer
- The benefits of WiFi connectivity
- placing monogram on scanned item
Session 2: Pinpoint Placement
- Understanding Pinpoint Placement
- When to use Grid Placement
- Four Point Placement possibilities
- Free-point placement
- Demo - see it in action
Session 3: Hooping tips & Color Wheel
- Hooping options
- Colorize designs to match your project
- Match threads with what you have on hand
B 990 In-store Webinars
Exclusive| Inspiring | Sparks the need for a B 990
These exclusive webinars can only be viewed in BERNINA Dealers stores and are designed to dive deeper into the techniques shown in the B 990 Virtual Sales Events. Perfect to schedule after hosting a B 990 Virtual Sales Event to close a sale or to reinforce the purchase of the B 990.
B 990 In-store Webinar Options
Register for the webinars you wish to participate in.
Intro to In-the-Hoop Quilting on the B 990
Session 1: Quilt Stitches
- Discover the quilt stitches built into the B 990
- Learn efficient chain piecing using sewing settings and editing functions
- Identify the best quilt stitches for stitch-in-the-ditch quilting
- Master appliqué techniques with on-board tutorials, machine settings and appliqué stitches
- See how the Pinpoint Laser and BERNINA Camera technology simplify and perfect appliqué placement
Session 2: Computerized Quilting in the Hoop
- Understand the difference between .bqm and .exp format designs
- Hoops best for computerized quilting
- Discover B 990 features for accurate block and border placement
- Create quilted backgrounds using Jumbo Stitches
- The benefits of WiFi connectivity
Edge-to-Edge Quilting In-the-Hoop on the B 990
Session 1: Customizable Lettering
- Discover the built-in fonts and the re-sizing capabilities
- Re-shape, re-size and customize letters
- Monograms, Quilt Labels and more
- Shape Designer
- The benefits of WiFi connectivity
- placing monogram on scanned item
Session 2: Pinpoint Placement
- Understanding Pinpoint Placement
- When to use Grid Placement
- Four Point Placement possibilities
- Free-point placement
- Demo - see it in action
Session 3: Hooping tips & Color Wheel
- Hooping options
- Colorize designs to match your project
- Match threads with what you have on hand
Creating Quilted Background Designs on the B 990
Session 1: Quilt Stitches
- Discover the quilt stitches built into the B 990
- Learn efficient chain piecing using sewing settings and editing functions
- Identify the best quilt stitches for stitch-in-the-ditch quilting
- Master appliqué techniques with on-board tutorials, machine settings and appliqué stitches
- See how the Pinpoint Laser and BERNINA Camera technology simplify and perfect appliqué placement
Session 2: Computerized Quilting in the Hoop
- Understand the difference between .bqm and .exp format designs
- Hoops best for computerized quilting
- Discover B 990 features for accurate block and border placement
- Create quilted backgrounds using Jumbo Stitches
- The benefits of WiFi connectivity
Stitch Recipes: Think Beyond Straight Stitch
Date: February 10, 2026
Time: 10:00-11:00 AM CT
Your sewing machine’s stitch library is bursting with creative potential—this webinar shows you how to unlock it. Learn to build “stitch recipes,” custom combinations of stitch pattern rows that add flair to projects, decorative borders and trim. If you're aiming to learn the fundamentals of Stitch Recipe creation, use your machine features, and explore your decorative stitch patterns, this webinar is for you. We will cover:
- Essential Presser Feet
- Fabric Prep
- Machine Settings & Functions
- Pro Stitching Tips
- Stitch Book Instructions
Get started using your decorative stitch patterns!
Registration Fee to Live Webinar: $25
Become a Stitch Maker Affiliate
Teach More | Earn More | Stress Less
The Stitch Maker Affiliate Program gives BERNINA Dealers a way to bring high‑quality Stitch Maker education right into their stores—plus a built‑in way to earn extra revenue.
As an Affiliate, you can:
- Offer Stitch Maker Classes in your store using our ready‑to‑teach videos lessons
- Use Design Shop Exercises as in‑store demos, workshops, or mini-classes
- Earn a 20% Commission on every Stitch Maker purchase your customers make through your unique affiliate coupon code
It’s a simple, seamless way to expand your class offerings, boost customer engagement, and generate ongoing income—all while giving your stitchers polished, confidence‑building education they’ll love.
Signing up is easy and free, just click the link below:
