B 990 Club by Stitch Maker
Discover More. Create More. Get More From Your BERNINA 990.
Go to B 990 Club TopicsYour BERNINA 990 Can Do So Much.
Let's Discover it Together!
You've invested in an incredible sewing, quilting, and embroidery machine. Now it's time to discover even more of what it can do!
B 990 Club by Stitch Maker is a monthly learning experience designed to help you explore new machine capabilities, build your confidence, and discover creative possibilities you may never have considered.
Each month, join Connie Fanders for an inspiring one-hour Club Session featuring demonstrations, helpful tips, and creative techniques that will help you get more from your BERNINA 990.
From decorative stitches and machine functions to embroidery, quilting, and creative embellishments, there's always something new to discover!
One Club. New Possibilities Every Month!
Discover More With Every Club Session!
Each B 990 Club Session introduces new techniques and creative ideas to help you use your machine with greater confidence and creativity.
Explore New Stitches and Features
Discover stitches, functions, and settings you may not have tried and learn how they can enhance your sewing, quilting, and embroidery projects.
Create With Confidence
Understand how to select and use machine features, presser feet, and settings to achieve beautiful, professional-looking results.
Find Inspiration for Your Projects
Explore creative ways to personalize your projects using decorative stitches, embroidery designs, quilting techniques, and more.
Get More From Your B 990
Move beyond familiar stitches and functions to discover the amazing creative possibilities built into your machine.
The B 990 Club is lecture-style, so there's no need to bring your machine or sew along. Just watch, learn, and get inspired to try something new!
2 Ways to Enjoy the B 990 Club
Option 1: Attend at a Participating BERNINA Dealer
Learn Together. Get Inspired. Connect With Others!
Enjoy the newest B 990 Club Session at a participating BERNINA Dealership!
The live presentation takes place on the fourth Tuesday of each month and includes demonstrations, expert instruction, and time for questions.
Attending at your dealership is a wonderful opportunity to connect with fellow B 990 owners, discover new accessories, and share your enthusiasm for sewing, quilting, and embroidery.
Participating dealers may also offer an in-store viewing of the recording during their authorized replay period.
Contact your participating BERNINA Dealer for dates, registration fees, and details.
Find a B 990 Club Near You!
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Option 2: Enjoy B 990 Club Replays From Home!
Learn at Your Convenience. Create at Your Own Pace.
Can't attend a B 990 Club Session at a participating dealership?
You can still discover everything the B 990 Club has to offer!
Browse our library of previously presented Club Sessions and select the topics that interest you most.
Club Replays become available three months after the original live presentation, giving participating BERNINA Dealers the first opportunity to share each new Club Session with their customers.
Once released, you can enjoy the recordings from the comfort of home, whenever it's convenient for you.
Whether you're interested in decorative sewing, embroidery, quilting, or discovering new machine features, there's a Club Replay waiting to inspire you!
[EXPLORE AVAILABLE CLUB REPLAYS]
B 990 Club Replay Library
Register Here!
B 990 Club Live: Perfectly Personalized, Lettering on the B 990
Live Presentation: November 24, 2026
$229.00 USD
B 990 Club Live: Row by Row, Let's Sew Designer Stitch Recipes
Live Presentation: December 22, 2026
$229.00 USD
B 990 Club Live: Save It! Find It! Stitch It!
Live Presentation: January 26, 2027
$229.00 USD
How B 990 Club Live Works
One Hour. Once a Month. Ready to Present!
LIVE VIRTUAL PRESENTATION
B 990 Club is presented live on the fourth Tuesday of each month.
Each one-hour presentation features expert instruction, creative demonstrations, and time for questions.
The club is lecture-style, so customers can simply watch, learn, and be inspired. No hands-on sewing is required during the presentation.
Live Presentation Time: Depending on your time zone, the live presentation is at:
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- 10:00 AM - 11:00 PM PT (Pacific)
- 11:00 AM - 12:00 PM MT (Mountain)
- 12:00 PM - 1:00 PM CT (Central)
- 1:00 PM - 2:00 PM ET (Eastern)
FLEXIBLE SCHEDULING
Can't host the club during the live presentation?
No problem!
The replay is available for 14-days following the live presentation, allowing you to schedule an in-store viewing at a time that works best for your dealership and customers.
READY-TO-PRINT STUDENT HANDOUT
30-days prior to the presentation, we'll provide a handout to print for your attendees to follow along the presentation.
B 990 CLUB INFORMATION SHEET
Receive a description for the club to use in your marketing along with the BERNINA presser feet, accessories, and product list related to the monthly topic. Use these suggestions to create product displays, demonstrate accessories, and encourage additional sales.
PROJECT IMAGES + EBLAST SCRIPT
Project images are provided to create your own flier, bag stuffer or for social media. Also included is an eblast script to use for emailing your customers about the upcoming club.
WHAT TO CHARGE ATTENDEES
Dealers' choice. Recommended minimum of $29 per attendee per club presentation.
REGISTRATION FEE: $229 PER STORE LOCATION
The registration fee is for Group Access which grants unlimited seats in your dealership.
Quarterly Bundle Pricing Available
How to Register for & Access the Club Resources
01. Register & Pay
Click on Register Now and submit payment for the desired B 990 Club or the Quarterly Bundle.
Once payment is complete, you'll be directed to your My Library section of the Stitch Maker website. Select your purchased B 990 Club.
02. Accessing Your Club Resources
All B 990 Club resources, including the Zoom Presentation Link, Student Handout, promotional materials, and B 990 Club Replay, are available in your My Library section on the Stitch Maker website.
To access your materials:
Visit www.stitchmaker.live and log in to your account.
Select My Library from the website header. (You must be logged in to see this option).
Select your purchased B 990 Club presentation to access the dealer resources.
Access your B 990 Club materials anytime.
Keep Your B 990 Customers Learning
In-Store or at Home!
Missed a B 990 Club Live Session? Want to offer your customers a topic from a previous month?
B 990 Club Replays by Stitch Maker make it easy to provide ongoing B 990 education without developing your own presentations.
Choose from our library of previously presented Club Presentations featuring creative techniques, machine functions, presser feet, embroidery, quilting, and more.
Whether you bring customers together in your store or sponsor their learning at home, you'll help them discover new possibilities with their B 990 while keeping them connected to your dealership.
Stitch Maker Website Listing: Participating B 990 Club Replay dealers will be featured on the Stitch Maker website, helping B 990 owners find a participating dealer near them.
Two Ways to Offer B 990 Club Replays
OPTION 1: In-Store Club Replay
Group Presentation Access
$229 per Replay
Bring Your Customers Together to Learn!
Select a previously presented B 990 Club Presentation and share it with an unlimited number of customers In-Store.
With 30-days of replay access, from the date of registration, you can schedule an in-store presentation at a time that works best for you and your customers.
Your Registration Includes:
✓ One B 990 Club Replay of your choice
✓ 30-days of replay access from the date of purchase
✓ Group Presentation Access for unlimited in-store customers at one location
✓ Ready-to-print Student Handout
✓ B 990 Club Information Sheet
✓ Project images for promotional use
✓ Ready-to-use eBlast script
Perfect for dealers looking to fill their class schedule, host a special event, or offer a B 990 Club presentation at a time that works best for their store and customers.
Purchase Replays below in the B 990 Club Replay Library
OPTION 2: At-Home Club Replay
Individual Viewing Access
$229 for 10 Replay Coupons
Just $22.90 per Customer!
Your Customers Learn at Home. Your Dealership Makes It Possible!
Give your B 990 customers the flexibility to learn whenever and wherever it's convenient for them!
Purchase a package of 10 individual replay coupons to distribute to your customers. Each customer can select one B 990 Club Replay of their choice from our B 990 Club Replay Library and enjoy the presentation from home.
No classroom space, event scheduling, or staff preparation required!
Your Purchase Includes:
✓ 10 unique, single-use Club Replay coupon codes.
✓ Retail Value of each coupon: $29
✓ Coupons can be sold or gifted to customers, your choice
✓ Each coupon may be redeemed for one B 990 Club Replay of the customer's choice
✓ 30-days of Individual Viewing Access beginning when the customer redeems their coupon
✓ At-Home Club Replays are available for personal, at-home viewing only. Recordings cannot be downloaded, shared or presented to groups.
✓ Student Handout included with each replay
✓ Coupons valid for 1 year from the dealer's purchase date
✓ Individual coupons with the unique codes are emailed to your dealership for you to print and distribute
Perfect for dealers who want to reach customers who cannot attend in-store presentations, provide a valuable customer appreciation benefit, or offer ongoing education without hosting an event.
PURCHASE NOWB 990 Club Replay Library
In-Store Club Replay: Decorative Stitch Quilting
Replay Registration Fee $229 for 30-day Group Access from date of purchase.
$229.00 USD
In-Store Club Replay: Custom Quilt Labels
Replay Registration Fee $229 for 30-day Group Access from date of purchase.
$229.00 USD
In-Store Club Replay: Edge-to-Edge Quilting
Replay Registration Fee $229 for 30-day Group Access from date of purchase.
$229.00 USD
How to Register for & Access the Replay Resources
01. Register & Pay
Click on Register Now and submit payment for the desired B 990 Club Replay.
Once payment is complete, you'll be directed to your My Library section of the Stitch Maker website. Select your purchased Club Replay.
02. Accessing Your Club Replay Resources
All B 990 Club resources, including the B 990 Club Replay, the Student Handout and promotional materials are available in your My Library section on the Stitch Maker website.
To access your materials:
Visit www.stitchmaker.live and log in to your account.
Select My Library from the website header. (You must be logged in to see this option).
Select your purchased B 990 Club Replay to access the dealer resources.
Access your B 990 Club Replay materials anytime.
Keep the Inspiration Going in the Stitch Maker Community!
Ask. Share. Connect.
The creativity doesn't stop when the presentation ends!
Everyone participating in the B 990 Club is invited to join the Stitch Maker Community.
Connect with fellow BERNINA owners who share your love of sewing, embroidery, and quilting.
In the community, you can:
- Ask questions about techniques presented during the club
- Share pictures of your stitch samples and projects
- Discover how others are using their BERNINA
- Exchange creative ideas
- Find inspiration for your next project
- Celebrate your creative accomplishments!
Whether your customers attend your B 990 Club live or by replay, they are invited.
FAQs
When is the B 990 Club presented?
Do customers need to bring their B 990 machines?
What if we can't host the club during the live presentation?
Can we send the recording to our customers?
Can our dealership charge customers to attend?
What is the benefit of quarterly registration?
Can our dealership purchase a the replay of a previous B 990 Club?
Still don't have the answers you were looking for?
Feel free to contact me [email protected]
